Learn
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
Framing the problem is crucial to the success of any project. In this phase I make sure I understand everything about the company, the market it operates in, who is the target audience, what are the company’s competitors and what is the the real problem we’re trying to solve.
Research
Market
Product goals
Target audience
The problem
Strategy
design
design
design
design
design
design
design
design
design
design
design
ideate
design
test
ideate
design
test
ideate
design
test
ideate
design
design
design
design
design
design
design
design
design
design
design
Every product has to achieve business goals and move key metric. After learning them in the first phase, I try and ideate on how to actualise them. This phase is mostly done through workshop with the customer (or user) directly, design, engineering and data science teams. I’m a big believer of collaboration and co-creation.
Co-creation
Rapid Prototyping
Test and learn
Concept building
Build & Scale
Making
design
design
design
design
design
design
design
design
design
design
design
build
launch
marketing
build
launch
marketing
build
launch
marketing
build
design
design
design
design
design
design
design
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design
design
design
Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution make it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.
Working
Solutions
To
Business
Problems.
